It’s not easy—finding the right person to bring your website to life can be a challenge, especially if you're not familiar with the technical nuances. The first decision you need to make is whether you’re looking for a website designer or a website developer. These are two very distinct roles, although sometimes you'll come across a "two-for-one special" where the same person can handle both tasks.
So, what’s the difference?
If you’re lucky, you might find someone who’s skilled in both areas. While it used to be rare, more designers are learning development skills and vice versa. Let’s assume you've hit the jackpot and found a designer-developer hybrid. What’s next?
Once you’ve narrowed down your search to a designer or developer (or both), the next step is to figure out if this person’s style aligns with your vision. This is where things can get tricky. Even the most skilled professional might not be the right fit if their design aesthetic doesn’t resonate with you.
Start by reviewing their portfolio—look at their past work to see if their designs align with what you envision. Do they have a consistent style? Can you see yourself working with them? Remember, good communication and collaboration are key here. If you’re not feeling it, don’t be afraid to move on.
Now, when it comes to development, the waters can get murkier, especially if you're not a technical person. How do you know if this individual can build the website you need?
One approach is to ask for case studies or examples of their work. This should give you insight into their capabilities. Review their own website—this can be a good indication of what they can do for you. Look for testimonials or client feedback, which can help validate their expertise.
If you're still unsure, you can ask about their development process. How do they approach building websites? Do they use custom code or pre-built templates? What platforms do they work with (e.g., WordPress, Webflow, custom-built sites)? Understanding their workflow can give you a better sense of whether or not they’ll be able to deliver on your expectations.
Finding the right website designer or developer is a bit like dating—you’re looking for someone with the skills you need who also aligns with your style and vision. It may take time to find that perfect match, but when you do, it’s worth it. The right designer or developer can not only bring your website to life but also help your brand and business grow.
Take your time, trust your instincts, and don’t be afraid to ask the tough questions. After all, your website is often the first impression people have of your business, so it’s important to get it right.
